Angie’s News Blog

YG, “The CEO of a famous U.S. record company shows attention towards 2NE1”, Tuesday May 19,2009 South Korea

Posted on: May 19, 2009

Translated by bigbangnyuh & chickaboom @ YGBB + dysphoriia@lj
Original article: 

The special attention from Jimmy Iovine, the president and key figure of a well-known American record company Interscope, on 2NE1 such as giving them specially made gifts has become an issue. 

Yang Hyun Suk, the actual headman of YG entertainment which 2NE1 is engaged with, stated that “Jimmy Iovine highly praised 2NE1’s leader, CL, as an incredibly talented artist full of potential after watching a video clip of her practicing” and that “he recently gave 2NE1 custom-made headphones as gifts.” 

The headphones that 2NE1 wore in their ‘Fire’ space version music video are the very ones that Jimmy Iovine customized and gave them. Undoubtedly, it seems like he showed an extraordinary attention beyond Korea from the States to a rookie that has not even had their debut. 
According to Yang Hyun Suk, Jimmy Iovine admired CL and showed specific attention towards her.

Indeed, 2NE1 rose as the center of attention in Korea as well before their debut. Even before debuting, they achieved 1st place in various music charts with ‘Lollipop’ which they sang with Big Bang. 

Additionally, they recently had a successful first debut performance. With a 6-minute composition, which is believed to be extraordinary seeing as how they are only rookies, they made a record of an incredible 16% viewer rating.

Attention shown towards 2NE1 is not only from Jimmy Iovine. A famous blogger in America, Perez Hilton, introduced 2NE1’s ‘Fire’ music video on his homepage and showed affection by displaying their debut performance as well. 

The extent of success by 2NE1, who is receiving attention in-and-out of broadcast, is being noticed.


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